This is so powerful. A graduation from what? And into what? Or long pants? Tidal is supposed to remind people that music is something you pay for. I covered the Swift controversy in an article about Spotify. Spotify, which has been in business since , barely makes a profit. Most of the artists who were onstage with Jay Z are signed to major labels, and those deals are what determine how much they get paid per stream, regardless of whether the service is Deezer, Spotify, or Tidal. Of course, the artists could try to get free of their contracts and deal with Tidal directly.
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As Jay Z sees it, there is a clear solution to the problems facing musicians in the streaming age. They should band together — behind him, of course. Facing competition from Spotify, Google and other companies that will soon include Apple, Tidal will be fashioned as a home for high-fidelity audio and exclusive content. The move may bring financial benefits for those involved, but it is also powerfully symbolic in a business where musicians have seldom had direct control over how their work is consumed. Major record labels, as well as artists like Taylor Swift, have also openly challenged the so-called freemium model advocated by Spotify, which offers free access to music as a way to lure customers to paying subscriptions. Tidal, which makes millions of songs and thousands of high-definition videos available in 31 countries, will have no free version.
American rapper and musician Jay Z has removed most of his music from the streaming service Spotify , leaving behind only a few early albums and collaborations with other artists. Jay Z has also left behind Collision Course, the album which he recorded with the band Linkin Park, and a few singles he recorded with Kanye West. What could explain this decision? Jay Z co-owns Tidal , a music streaming service that is in competition with Spotify, which has more of a focus on artist exclusives. Jay Z has also been a vocal critic of tech companies over the issue of compensating artists; in at an event in New York he had targeted Google, Spotify and Apple , saying they paid artists much less than what they deserved. This could explain his move from Spotify, a company he views as not being artist friendly. It is also worth noting that both Spotify and Apple music are still much larger Tidal.